26 November 2018

That's Why They Call you Rubberhead

You may not have noticed, but over Thanksgiving there were a lot of online sales. One of these led me to notice a new compilation of old Casper comics from the improbably named publisher American Mythology, whose business model appears to be licensing properties from your childhood, assuming you're 50 years old or more. Since I read a metric ton of Harvey Comics when I was a child, and since I have largely forgotten about them since I was ten, and since it was on sale for Black Friday BUY NOW, I bought it.



In ye olden days, comics were sold in groceries, pharmacies, and even hardware stores as point-of-purchase impulse buys to keep the kids amused. This was the age of the Hey Kids, Comics! wire display, and in addition to Marvel and D.C. there were Archie, Harvey, Gold Key, Charlton, and probably others who came and went in the mix. The advent of a direct market for comics—e.g., comics / ephemera shops and dedicated sections in bookstores, was a bonanza for superhero publishers and a boon for the indie publishers I fell in love with, but it spelled the end for many publishers of kids' stuff. Only Archie survived, and mostly through its digest-sized books that fit comfortably in grocery checkouts between copies of Prevention.

Harvey Comics was very much a creature of its time, founded upon licensed characters, drawing into its fold properties as disparate as the slinky 1940's spy heroine Black Cat (not to be confused with Black Cat) and the WWII humor-in-uniform comic Sad Sack, along with Casper, who was already famous for his Paramount cartoon series before becoming the flagship title for Harvey. Eventually the character of Richie Rich would be originated for the company by cartoonist Warren Kremer, whose bulbous forms and supple ink lines defined the Harvey "look," although sadly he was uncredited in the comics, as was the policy for most companies at the time. It gives me pause to think of the nameless artists who passed through Harvey, required to sublimate their styles into Kremer's. A few would gain recognition—such as the remarkable Ernie Colón, whose career spanned from Richie Rich to Eerie to Battlestar Galactica to "adult" comics for Epic Illustrated.

The table of contents for this collection credits Kremer and Howie Post for the stories, although I suspect that there were other hands involved in some of the pieces. It would be nice to have a listing of the original publication dates and titles, but this is definitely a no-corners-uncut production. The art seems to have been scanned from printed comics, with all the smudgy lines and splotchy Ben-Day dots on proud display, then had its whites blown out and its colors saturated in Photoshop. From the style and printing quality these stories appear to be from the 60s and/or 70s. While the academic in me is disappointed, in an odd way this presentation is true to its source material: Harvey would often reprint and repackage segments, never giving credit, and since the stories were entirely stand-alone and the style was homogenous, and they were for kids anyway, who cares?


This is a long way to go to say that when I actually read the stories I was not prepared for how weird and confusing they would be. For the uninitiated, Casper is a Good Little ghost, which means he is nice in vague ways to the forest creatures he hangs out with. However, ghost culture seems entirely based upon scaring humans by yelling "boo!" at them, a pastime Casper wants no part of. For no good reason, he hangs around with a group of mean ghosts called the Ghostly Trio and tries to convince them of the error of their ways. It's unclear what's at stake for any of these characters: Casper's philanthropy never extends to actually effecting change in his bucolic world. The other ghosts laugh with delight at startling people and animals but they don't seem broken up when foiled in their attempts. In the absence of plot, Casper floats (sometimes literally) from one scene to the next. Sometimes there are gags, sometimes there aren't. In one three-part story Casper tries to find another ghost who shares his milquetoast sensibilities. His cousin, Rubberhead, appears for no particular reason. Casper is happy that two share a resemblance but then Rubberhead uses his "power" (the ability to enlarge his head) (?) to scare a bouquet of flowers. One might think being picked would be enough to terrorize them—not to mention kill them—but it's the head trick that makes them shriek (?).  Throughout these stories, the only thing resembling motivation is the "bad" ghosts' desire to scare; Casper, his pal Wendy, and everyone else seem content to wander from panel to panel, devoid of purpose or reflection. In general, the Harvey characters were defined by a single personality trait, with Casper being "good" and Richie being "rich" and Little Dot being "obsessed with dots." This one-track characterization would eventually be brilliantly satirized by Dan Clowes in his story "Playful Obsession" (Eightball #5, 1992).


One story stuck out to me for its metatextuality. In this story, Casper and his bear cub companion become aware that they are being drawn in a comic by the artist Pete Pencil, who expresses distaste for having to draw comics the way "Harvey" wants them drawn. In this story, Harvey is presented as an avuncular bespectacled man who hangs with forest creatures in his spare time, and he is summoned by Casper to re-assert order. But my heart goes out to Pete, who I can't help but see as a stand-in for all the frustrated artists being paid a pittance to draw in the house style. Many cartoonists of the postwar era were immigrants or from immigrant families, and artists had to take whatever terms they were given.

There is stuff from childhood that can be revisited fruitfully as an adult, augmented by years of experience and sophistication: the books of E.B. White or Laura Ingalls Wilder, for a couple of obvious examples. Then there are those things (such as these comics) that upon examination are far less than what you remembered them being. They are the stories and characters that happened to be available when you were six, whose worlds and lore were magnified by your youthful enthusiasm. Harvey Comics were, in one sense, pretty terrible. But that doesn't mean they can't be read with enjoyment today. They offer a glimpse into a world of journeyman artists churning out gags for an audience of children not yet served by electronic media. They are also, as the Firesign Theatre would say, weird with a beard.

19 November 2018

And Other Tales

The new Coen Brothers film The Ballad of Buster Scruggs features an impressive cast, but for me the true star of this anthology is the prop book used to join these violent, nihilistic western stories together.


The book is presented as cloth-bound with an embossed cover. Cloth binding was developed in the 1820s and by the 1830s embossing was developed, leading to increasingly ornate treatments and eventually to foil-stamping, The understated, two-color printing marks this as a humbler work for a popular audience. I can't place the typeface, but it looks quite a bit like Weiss (1928), which in turn was based on Italian Renaissance printer's faces. The bold, simple design of the cover illustration brings to mind book designs from the 1910's and 1920's, which was also a popular time for western literature, which had its major flowering of popularity with the publication of Owen Wister's The Virginian (1902).


Which makes it a bit surprising that the front matter dates the book to September, 1873. The decision seems to have been to want to locate the fictional book closer to the events it depicts, which seem to be in the 1840s (particularly in reference to the Gold Rush and the Oregon Trail). But there are many details to the book which would make it an artifact of the turn of the century or even later. The barred "western" typeface used for the title here appears to be Barbaro Roman, a contemporary face mimicking Victorian sources. The type shows a slight embossing, which is the sign of letterpress, or movable type. But overall the title page "feels" contemporary rather than historic. The leading (space between lines of text) is much tighter than a 19th century source would be. The text is sized subtly as in the slightly smaller "THE BALLAD OF" and the slightly larger "BUSTER SCRUGGS"; an actual 19th century printer would not have such a collection of font sizes in metal, particularly for a display face.


The color plates are the perhaps the most remarkable feature of the prop. Color lithography had been used to decorate letterpress books since the late 18th century, but it became more popular in the late 19th. These images had to be printed separately and were much more fragile than the letterpress pages, and so required protective sheets of onionskin or glassine to keep the ink from rubbing off. The illustrations in the prop book evoke the Brandywine School of illustration, named after the artists' colony founded by Howard Pyle in 1895. It was to this school that illustrator N.C. Wyeth belonged, whose famous illustrations for Treasure Island (1911) and The Boy's King Arthur (1922) set the tone for lush illustrations of adventure for decades to come. It's these illustrations that would lead me to guess the book was a product of the 1910's or the 1920's if we were not given a "copyright."


Even more anachronistic are the illustrated endpapers, rendered in a watercolor style that strikes me as more 1950's or even 1960's. But I don't know as much about the history of these. Perhaps a reader of this essay with more information than I have could chime in with their assessment?


Finally, I have nothing historical to say about the book's dedication, except that I'm sure there's a story here somewhere.

20 June 2018

Borderlines are personal

There are frustrating things about living in a politically heterogeneous country. There are policies I would dearly like to see implemented that I know are opposed by many, perhaps a majority of Americans. I'd love to see free higher education for all, universal healthcare. I'll even admit that I'd be happy to see a repeal of the second amendment. There are many things I'd do to sway opinion, or ways I'd politically maneuver, or even leverage technicalities in our system, to change this country in ways that I believe it could be better. 
So I get that people have deeply held beliefs that are opposed to mine, and I understand when they are motivated by those beliefs to employ a variety of strategies that will achieve their goals. That's democracy. But there's a line. 
You may think we have borders that are too porous, or that our culture is being diluted by other cultures, or that our economy can't sustain the influx of refugees, or that those refugees include dangerous criminals, or a million other things. You might vote or lobby to enact policies that make immigration to the United States difficult or impossible. You might exploit irregularities in our legal and political systems. But will you tear families apart to get what you want? Will you traumatize children for life? Will you expose babies and toddlers to the threats of excessive heat, disease, abuse, disappearance? Because you want to feel safer? 
And how safe do you need to feel, and how many children will you sacrifice to feel that way?

10 January 2017

Know Your Typefaces: Optima


On my office wall I have a framed type specimen that comes from a silkscreened portfolio of typefaces offered by the Stemple Foundry which I found discarded in a dumpster behind my apartment back in 1993. The previous owner had also thrown out a copy of the classic of pre-digital typography, Designing With Type; I can only assume that whomever had thrown them out did so in a fit of pique regarding the then-nascent desktop publishing revolution. Whatever the reason, these beautiful, oversized sheets have become a treasured possession of mine, and especially the one framed on my wall, of Hermann Zapf's 1955 Optima, my favorite typeface.

My framed specimen. In German, "Antiqua" is used as "Roman" is used in English when referring to a typeface.
Zapf turned to type design after working through World War II as a calligrapher, and his work is marked by delicate modulations in line width, such as come from pen lettering. His earlier masterwork, Palatino (1948), is technically an Old-Style typeface, but upon examination stems and bars show subtle tapers and flares, imitating the twist of a nib.

Palatino (1948)
Zaph's calligraphic approach is all the more remarkable when viewed in the context of the dominant postwar International Typographic Style, whose famous neo-grotesque faces such as Univers or Helvetica were based on highly geometric, uniformly-weighted forms that eschewed decoration or beauty for beauty's sake. In the midst of an increasingly homogenious, neutral, mathematical design, Zaph struck upon the idea of a sans-serif typeface that had the proportions and weight of a humanist hand, inspired by ancient Roman lettering he saw at the cemetery of the Basilica di Santa Croce in Florence.

Released in the mid-1950s, Optima had its greatest popularity in the 1970s, when it became a favorite for package design, particularly cosmetics; and also for building signage. For those of us of a certain age, who snuck a peek into our parents' bedroom, it's probably best known as "the Joy of Sex font." The slender, gently tapering strokes do have a sensual, vital feeling, particularly when close and overlapping, as in the book's original title setting.

The Joy of Sex, 1972

For me personally, Optima was the typeface of information and science. It popped up in medical, psychological, how-to, and self-help books. Most importantly, Optima was used in the 1972 textbook, Biology Today. This crazy book was ostensibly a first-year college biology textbook, but its psychedelic (and sexually graphic) illustrations combined with a strongly humanist worldview to create an incredible moment of crossover between the counterculture and natural science.

Diagram from the 1972 edition of Biology Today, employing Optima.
Please visit this link for highlights from this strange and wonderful book.

Since the 80s Optima's popularity has waned, although its glyphic origins in Roman lettering have given it a place as the go-to letterform for incised or etched text when you're trying not to use Trajan. The Vietnam Veterans Memorial's names are etched in the typeface, as are the names of the lost at the National 9/11 Memorial pools. But present-day tastemakers such as Erik Spiekermann dismiss Optima as "tired & inappropriate." In the age of the web, the cool mathematical typography of the International Style is championed, particularly Helvetica and Univers. I suspect it has much to do with the limitations of fonts produced by pixels.

As for me, my love of Optima is undimmed by vagaries of taste. In 2011 I was the graphic designer for the exhibition Dura-Europos: Crossroads of Antiquity, which featured archeological finds from the Roman city destroyed in 254 whose remains are in present-day Syria, and I was delighted to set the catalog and exhibition graphics in this timeless face, bringing Zapf's inspiration full-circle.

Design by the author. 



19 July 2016

Know Your Typefaces: ITC Benguiat


Netflix's Stranger Things firmly displays its retro intentions by using International Typeface Corporation’s Benguiat, a face by Ed Benguiat that was released in 1978. Although obviously inspired by Art Nouveau typography, Benguiat was very much a product of its time and of ITC, with its typically large x-height (the height of a lowercase “x” when compared to a capital) and the bold contrast between thick and thin strokes.

ITC Benguiat Bold (1978)
It’s informative to look at Benguiat in comparison with a well-known Art Nouveau typeface, Desdemona (1886), from which it cribs a few features, including the upward slanting bowls of the P and the R; the high beams of the E, F, and H; and how the slanted beam of the N connects two-thirds of the way down the right stem. But true Nouveau fonts would never have the extreme stroke variation of Benguiat, as they drew their inspiration from vegetal forms.

Desdemona Black (1886)

The bold readability of Benguiat and its wiff of nostalgia made it a particular favorite for paperback designers of the early-to-mid 1980s, where it displaced fussier, swash-serifed and flourish-heavy faces like Tiffany (1974) (also designed by Ed Benguiat). The simple, wedge serifs were well-suited to embossed titles, which were becoming the vogue, especially for genre fiction such as romance, sci-fi, and horror. Bespoke hand-drawn adaptations of the face eventually became the standard setting for Stephen King's name in Signet paperback editions and it's these books that the producers of Stranger Things specifically want to evoke.

Signet King paperbacks showing letterform variation

While researching Benguiat I was struck by the variation I found in the treatment of King’s name on paperback covers. Before desktop publishing, there was no simple way to manipulate letterforms and designers had to draft logos by hand, particularly if they wanted the letter block set close or to add a flair to a serif or swash. This meant long hours with a set of French curves, and I can actually remember as a baby designer back in the late 80s designing some titles this way. I doubt I still could.



Typefaces by Ed Benguiat
Benguiat had a long career at ITC and was responsible for many of its signature faces.

Horror Books of the 1980s
This collection by Will Erikson shows how ubiquitous Benguiat was (Thanks to Phil Gonzales for the link).

Another blog entry about the same thing
After I wrote this I was pointed to this essay by Ryan Britt on Inverse.

Benguiat is also the typeface for the Smiths' Strangeways Here We Come.

12 May 2016

Give us those nice bright colors, give us the greens of summer


By now you've had a little time to make your peace with the new Instagram icon. In the accelerated, media-savvy world of Internet 2.0 (or whatever release number we're on), there have been already been critical essays on how bad the redesign is (for an example, see this Adweek piece) and a backlash about how old farts just hate change of any sort (for an example, see the comments section of the Adweek piece). Instagram themselves shared a statement about the change, with the usual design-speak explanation that skeuomorphism is old news, that the icon is a doorway into the app and that the app GUI is tailored to the way users use the lightweight photo-manipulation / sharing system.



For me, the rationale is depressingly predictable. In the mobile scene, the clinical eye of Jonny Ive has cast its gaze over everything, and we're told that all users want is an interface that gets out of the way and disappears entirely into a mist of flat gradients and semi-transparencies. Never mind that bright colors and heavily-stroked geometric forms are as invisible as traffic signs—which are, after all, brightly-colored, heavily-stroked geometric forms—in about five years they are going to be as dated as 90s bevels and drop shadows.

But I get that Instagram wants to move on. When it first launched (only four years ago) it was known primarily for its filters, which gave a patina of vintage charm to the most ephemeral of digital productions, the smart phone photograph. Instagram was adopted by the hipsters, who delighted in making their locally-sourced artisanal breakfast sandwich look as though it had been photographed in 1973 by a Poloraid Land camera, or as though that afternoon's thrift-shop find had been kicking around since 1932, as evidenced by the sepia tone of this faux silver print. Of course, everyone hates hipsters, especially hipsters, and Instagram was snapped up by Facebook, which means it's time to move on and embrace a more generic identity.

But what's lost in the rebranding is the sense of play. Social media platforms operate on one level as convenient publishing systems for nonspecialists to share information, but on another level they are games whose rules become defined by their user base. Tumblr is technically a lightweight blog platform, but its character comes from the community drawn to it, whose users have developed a protocol for the correct way to appropriate media and repost it. Snapchat's character arises from the community's interest in intimacy and immediacy. Twitter is where everyone wants to be the most clever. For its brief life, Instagram's quirks (square photos, obvious filters) have combined with urbane hipster tastes to encourage an aesthete's view of the world: photos of alleyways, wrought-iron fences, graffiti on brick walls. No doubt Facebook wants users of all stripes to embrace the application, and your aunt and uncle may have no use for another picture of a manhole cover, but they might consider dropping $40 on a photo book of baby pics.

Still, I had a lot of fondness for the Instagram camera icon. In the iPhone's sea of flat infographics, it was the one hold-out for charm and play. It was sort of oddball, it was sort of ugly. Mostly, it was distinctive, and that loss of distinction is the saddest part. When I was a child, the Holiday Inn "Great Signs" still dotted highways in the midwest. Incongruous and garish, they spoke to the past futurism of the Atomic Age. I remember looking for them on the horizon under the stars during family road trips. They were weird, they were unique. And when at last Holiday Inn decided to replace them, they went for the most bland, most uninteresting alternative. No child would search the night sky for that sign. And no one will pause and smile before tapping the new Instagram icon.






09 March 2016

Man Magazine’s 25 Man-Tasks Every Man Must Do Before He Dies


  1. Butcher one’s own Hartebeest using only a penknife and pocket-comb
  2. Hand-roll the perfect cigar; place in a Lucite case to be smoked upon one’s deathbed
  3. Master the art of single-tear cry
  4. Master the art of removing a front-clasp bra with one's toes
  5. Learn to make the deadliest cocktail, the Dank and Steamy
  6. Serve a Dank and Steamy to Norman Mailer's ghost
  7. Defend a lady friend’s honor by employing a rear naked choke
  8. Learn the difference between a fedora and a trilby
  9. And also a homburg, why not
  10. Spend at least one year’s salary on a bottle of Scotch
  11. Put one's faithful dog of twenty-three years down, but only after staring long into its eyes and reaching an understanding
  12. Write an essay on euthanizing the dog and sell it to the Paris Review
  13. Learn how to say “humidor” in twelve languages
  14. Climb every mountain, ford every stream; but you know, in a manly way, not the way that a nun would
  15. Locate and purchase the car in which you were conceived
  16. Rebuild transmission of said car and present it to your dying father as a gift upon the anniversary of your mother’s death
  17. Sit a while in absolute silence in the passenger seat as your father runs his trembling, spotted hands over the walnut burl dashboard before switching on the radio
  18. Listen to “Reeling in the Years”
  19. Wait, that might be a little too on the nose, let’s make that “My Old School”
  20. Upon the death of your father, drink the bottle of Scotch in a single sitting and crash the car into the first tree you successfully climbed as a child
  21. Fix car and sell on EBay for a profit
  22. Learn to express one’s feelings by not saying or doing anything
  23. Also, no writing anything down, that's cheating
  24. Seriously
  25. One more? Um, read Moby-Dick?